Smartbrief 4

October 26, 2009
“Boutiques Point to Silver Lining”

At the September 2009, Lifestyle/Boutique Hotel Conference in Miami, speakers spoke that the silver lining in the economic downturn in the hospitality industry will be boutique and luxury hotels. The speakers noted that when properly made, marketed, and managed boutique and luxury hotels can be great investments, though the initial costs are usually much more than that of other hotels the benefits can outweigh the risks. In order to have a large return you must take on some risk. The conference speakers also discussed that preferences are changing, as people who would ordinarily opt to stay in a Ritz or a Four Seasons Property are now seeking new experiences. The conference contained attendees with boutique/luxury hotels and those interested in getting into the business. The conference recognized that contrary to what many people believe, those people willing to take the risk and create a new luxury or boutique brand will bring the economy out of its dismal state. Smart people who position themselves properly is what the hospitality industry needs for new boutique and luxury hotel owners. Raul Leal, president of Desires Hotels, closed making an excellent point in his speech that “We’re selling experiences, not rooms.”

Raymond’s mission for Chateau Ramone is to draw guests in by “embracing the fantasy”. The experience driving up to a Chateau in the middle of West Grove, Pennsylvania will give guests the feeling of opulence. From the covered carport, buttered service, gorgeous restaurant, and polished landscapes Chateau Ramone will be an event, where guests not only come to see the area but also come to see the hotel itself. Chateau Ramone, as said at the conference in Miami, if run properly boutique hotels can make a great return and help bring the economy back. Raymond is taking great risk building a boutique hotel in an area with little in its surrounding, but with the right staff he can create a landmark establishment where people will come to experience the life of luxury. As tastes have shifted from more commonly known franchised luxury hotels, such as the Ritz, W hotel, and Four Seasons, it is an amazing opportunity to build for Raymond and the area of West Grove. The money spent at Chateau Ramone’s banquet facility, restaurant, and hotel will help stimulate the economy and as said at the 2009 conference will become the silver lining to the economic downturn.

LH Lodging Hospitality Magazine

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